AI Models Might Be Able to Predict What You’ll Buy Better Than You Can
In brief A new study shows LLMs can mimic human purchase intent by mapping free-text answers to Likert ratings through semantic similarity. Method achieved 90% of human test–retest reliability on 9,300 real survey responses. The study raises questions about bias, generalization, and how far “synthetic consumers” can stand in for real people. Forget focus groups:…
