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6 trends to follow in 2025 as crypto hits the mainstream

By Mark Greenberg, Kraken Global Head of ConsumerThis year promises deeper integration of crypto into mainstream financial strategies, spurred by growing trust, accessibility and innovation. Here are my six top-of-mind themes for the coming year. 1. Crypto becomes a staple in the ideal investment portfolio Crypto’s historic asymmetric return profile has made it increasingly difficult…

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Laser eyes on the future: Bitcoin $100,000

The importance of BTC $100,000 is largely symbolic. It’s small compared to the up-to-infinite price levels that succeed it. While $100,000 is a significant milestone worth pausing to recognize, it is also merely a checkpoint on Bitcoin’s much longer, much larger journey ahead. Let’s take a moment to remember the early moments of this journey.…

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Table stakes: Compliance is essential for crypto platforms

Kraken is committed to ensuring that we comply with applicable laws and regulations. Our commitment to compliance, and evolving to keep up with regulatory change, positions us to advance our mission of accelerating global crypto adoption to promote financial freedom. Proactive regulatory adaptation Kraken has been proactive in adapting to regulatory changes. For instance, in…

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Beyond schedules and time zones: Can TradFi keep up with the 24/7 crypto revolution?

By Thomas Perfumo, Kraken Head of Strategy As crypto’s influence grows, it is clear TradFi must adapt as 24/7 trading becomes a global and generational expectation. Born for this: The crypto advantage Cryptocurrencies revolutionize trading by allowing transactions to occur anytime, anywhere. This democratizes access, enabling a global community of investors to engage in trading…

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Kraken is Forbes’ #1-ranked crypto exchange

October 10, 2024 | Industry News We are proud to announce Kraken has been named the #1 crypto exchange by Forbes, solidifying our position as a leader in the cryptocurrency market. This recognition is a testament to Kraken’s commitment to providing a secure, reliable and client-friendly platform for buying, selling and trading digital assets. So,…

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Kraken’s workforce: Forever remote-first

By Pranesh Anthapur, Kraken Chief People Officer While other companies struggle with return-to-office (RTO) mandates, it’s remote-first business as usual at Kraken. We’re building a borderless financial future in more ways than one. Our vision demands a workforce as free and flexible as the crypto we champion. We empower our employees (Krakenites) to shape their own…

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Kraken partners with Atlético de Madrid

We are delighted to announce we are the Official Crypto and Web3 Partner of Atlético de Madrid, one of Spain’s most iconic football clubs. Starting with the 2024 season, we are also the Official Sleeve Partner for all Atlético de Madrid men’s and women’s football shirts. The partnership aims to merge the worlds of sports…